News Excerpt:

Recently, to acknowledge the growing influence of digital creators and influencers, the government has unveiled the prestigious 'National Creators Award'.

Purpose of the Award:

• The 'National Creators Award' serves as a platform to honour and celebrate the diverse talents and contributions of digital creators across various domains.
• This initiative aims to acknowledge individuals who are fostering positive social change, driving innovation, and shaping India’s cultural narrative within the digital realm.
• The award is aimed at lauding the efforts of digital pioneers and content creators for their significant contributions to the country's digital landscape.

About the Award:

• MyGov India (under MeitY) has launched the ‘National Creators Award,’ applauding digital innovators and content creators for their significant contributions to India’s digital landscape. 
• This award will recognise outstanding creativity and innovation across a broad spectrum of categories, spanning storytelling, advocacy for social change, environmental sustainability, education, gaming, and beyond.
• Eligibility Criteria:

• Age Requirement: Participants must be 18 years of age or above at the time of nomination.
• Nationality and Residency: 19 categories are open exclusively to individuals of Indian nationality. One category is dedicated to international digital creators
• Platforms: Content must be published on one or more of the following digital platforms: Instagram, YouTube, Twitter, LinkedIn, or Facebook.
• Language: Content submission can be in English or any other Indian language.
• Nomination Limits: Creators can self-nominate in a maximum of three categories. Those nominating others can nominate in all 20 categories.

Different categories of the award: 

• These awards encompass over 20 distinct categories. In 19 of these categories, a single winner will be selected for each. But the International Creator Award category would have three winners.

• The main categories are as follows:

• 'Disruptor of the Year' award: It will honour a creator who has defied convention, effecting substantial change or innovation within their respective domain. 
• 'Celebrity Creator of the Year' award: It seeks to acknowledge high-profile influencers who have harnessed their celebrity status to foster positive transformation and set new standards for impactful online content.
• 'International Creator Award': It will pay tribute to creators based overseas who have contributed to enhancing India's cultural influence and soft power on the global stage.
• 'Tech Creator Award': It will commend individuals who simplify technology, providing insights, reviews, and recommendations on the latest gadgets and innovations.

Transparent selection process:

• Criteria: Nominations will be evaluated based on creativity, impact, reach, innovation, sustainability, and alignment with the goals of the Award.
• Jury Review: A panel of domain experts in government, academia, media, and civil society will review final nominations. The Jury's decision will be final and binding.
• Selection: Winners for each category will be decided based on a combination of the Jury's evaluation and public votes.

Conclusion:

Inaugurating the 'National Creators Award' underscores the government's recognition of digital creators' influence and innovation. With diverse categories and transparent selection processes, the award aims to honour those who are shaping India's digital landscape. It celebrates creativity, fosters positive change, and elevates the significance of digital content creation in today's society.