News Excerpt:

Recently, PB-SHABD (Prasar Bharati-Shared Audio Visuals for Broadcast and Dissemination) was launched by the Union Information & Broadcasting (I&B) Minister.


  • The news-sharing service portal and app have been launched by the public broadcaster Prasar Bharati.
  • It is a news-wire-like service to offer free content across mediums, which will be free of copyright or credit obligations.
  • PB SHABD platform has been designed to provide daily news feeds in video, audio, text, photo and other formats to subscribers from the media landscape. 
  • It will be offered as a free service for one year to all news organisations registered with the ministry.
    • This may include newspapers, periodicals, TV channels and even social media news channels registered with the I&B Ministry.
    • The content provided will include news feed, videos, audio, text and images, available on the websites of DD News and Akashvani News as well as the updated News on Air mobile app. 
  • The PB-SHABD service will provide news stories in all major Indian languages across fifty categories.
  • The content won’t be available to end users.
  • The news organisations will be provided with clean feed and will not have to carry the logo of Doordarshan.
  • The app will have many new features like Personalized news feeds, push notifications for breaking news, multimedia content integration, offline reading capability, live streaming for real-time coverage, easy social media sharing, location-based news delivery, bookmarking for saving articles and powerful search functionality.

Expected Benefits of PB-SHABD:

  • This is expected to revolutionize the news industry and will massively support the smaller news organizations that do not have the benefit of an extensive network for content gathering.
  • The portal will create a lot of synergy and will be beneficial in the dissemination of meaningful news content across the country.
  • The shared feeds can be used for customized storytelling across different platforms.

Book A Free Counseling Session