GS Paper - 3 (Economy)

The commerce and industry ministry is planning a multi-media campaign to promote over 400 GI (Geographical Indication) products such as Darjeeling Tea, Chanderi Fabric, Mysore Silk, and Kashmir Walnut Wood Carving. The Department for Promotion of Industry and Internal Trade (DPIIT) intends to empanel one or more audio-visual agencies to carry out various multi-media campaigns, production of advertising and promotional materials on a regular ongoing basis.


  1. The agency will also support the department in scaling up the GI campaign through manifold interventions, considered important for building a strong GI ecosystem.
  2. The primary objective of these campaigns is to develop a premium brand around Indian GI products, promoting them as niche products.
  3. A GI is primarily an agricultural, natural or a manufactured product (handicraft and industrial goods) originating from a definite geographical territory.
  4. Under the Paris Convention for the Protection of Industrial Property, GI is covered as an element of intellectual property rights (IPRs).
  5. They are also covered under the WTO's Trade Related Aspects of Intellectual Property Rights (TRIPS) agreement.


  1. India's Geographical Indications of Goods (Registration & Protection) Act 1999 is effective from 15 September 2003.
  2. Once a product gets this tag, any person or company cannot sell a similar item under that name. This tag is valid for a period of 10 years following which it can be renewed.
  3. The other benefits of GI registration include legal protection to that item, prevention against unauthorised use by others, and promoting exports.