GS Paper - 1 (Art and Culture)

Pochampally village in Telangana has been selected as one of the best Tourism Villages by the United Nations World Tourism Organisation (UNWTO), the Union Minister G Kishan Reddy said on 16 November 2021. The prestigious award will be given on the occasion of the 24th session of the UNWTO General Assembly on 2 December 2021 in Madrid, Spain.


  1. Pochampally’s unique weaving styles and patterns received special focus through Prime Minister Narendra Modi’s mantra of Vocal 4 Local as a part of Aatma Nirbhar Bharat.
  2. Pochampally in Nalgonda district is often referred to as the silk city of India for the exquisite sarees that are woven through a unique style called Ikat.
  3. This style, Pochampally Ikat, received a Geographical Indicator (GI Status) in 2004.
  4. Pochampally is also known as Bhoodan Pochampally to commemorate the Bhoodan Movement that was launched by Acharya Vinobha Bhave from this village on 18 April 1951.
  5. Currently a two-room Vinobha Bhave Mandir exists within the village which was earlier the place where he resided during his visit to the village.
  6. The Best Tourism Villages by UNWTO Pilot initiative aims to award those villages which are outstanding examples of rural destinations and showcase good practises in line with its specified nine evaluation areas.
  7. It also aims to support villages to enhance their rural tourism potential through training and access to opportunities for improvement.


  1. The Ministry of Tourism recommended three villages for the UNWTO Best Tourism Village entry from India. These were Kongthong in Meghalaya, Ladhpura Khas, Madhya Pradesh and Pochampally in Telangana.
  2. Pochampally, was awarded as one of the best Tourism Villages by UNWTO.
  3. The Union Minister said his Ministry has drafted a Rural Tourism Policy which will not only promote tourism within our villages but also revitalise local arts and crafts and promote rural economy.