World Radio Day is observed annually on February 13, to celebrate the importance and spread of the medium of radio that went on to play a significant role in shaping future technologies.
In 2011, the Unesco General Conference had proclaimed February 13 as World Radio Day, the day United Nations Radio was established in 1946. UNESCO invites all radio stations and supporting organisations to join for World Radio Day, a chance to celebrate radio and how it helps shape our lives.
Radio is still the most dynamic, reactive and engaging medium, adapting to 21st century changes and offering new ways to interact and participate. Where social media and audience fragmentation can put us in media bubbles of like-minded people, radio is uniquely positioned to bring communities together and foster positive dialogue for change. By listening to its audiences and responding to their needs, radio provides the diversity of views and voices needed to address the challenges we all face.
Radio informs us and transforms us, through entertainment, information and audience participation. Having a radio means you are never alone – you always have a friend in radio.
Radio is a wonderful way to interact and those working in this industry should keep the medium active and vibrant. The Prime Minister extended his greetings to all radio lovers and to those working in the industry. World Radio Day is observed every year on February 13 to celebrate radio as a forum for entertainment and information, as a bridge of communication for remote communities and its role in empowering people. Radio is the most prevalent mass medium, with the ability to reach up to 95 percent of the world’s population.
RADIO IN INDIA:
Prime Minister Modi’s keeness for radio is eveident as he focusses on monthly radio broadcast of ‘Mann ki Baat’ in which he addresses the nation on various issues. The Mann Ki Baat programme was first aired on October 3, 2014. Radio was chosen as the medium for the programme with an aim to reach out to the general masses in every nook and corner of the country. It was the first such initiative by any Prime Minister. He often invites ideas from the citizens ahead of Mann Ki Baat Programme. Mann Ki Baat is vastest disseminated broadcast and reaches over 99 percent of Indian population through multifarious avenues as DTH, Live Streaming, Mobile Applications, Terrestrial as well as Satellite Channels.
Prime Minister Narendra Modi’s radio address ‘Mann ki Baat’ has not just brought lakhs of listeners to the All India Radio, but also fetched much needed mega bucks for the public broadcaster. According to the Information and Broadcasting Ministry, the gross revenue generated via PM’s programme during 2015-16 through advertisements stood over Rs 4.78 crore.